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NIL Basics

Everything USF fans need to know

Who Are We

What is NIL?

NIL refers to the rights of college athletes to monetize and profit from their personal brand, which consists of their Name, Image, and Likeness (NIL).  College athletes can now participate in marketing opportunities such as social media influencer campaigns, commercials and advertisements and participate in their own meet and greet, run training and camps, and even create their own unique brands.

As fans, how can we make sure to stay as safe and compliant as possible for the athletes?

No one wants to jeopardize an athlete's eligibility so how can you make sure you are being compliant while still being able to enjoy exclusive opportunities that NIL is granting both athletes and fans? One of the biggest ways to stay safe is to refrain from "pay-for-play". Offering recruits/players money or compensation to play at your school is illegal and could jeopardize athletes' eligibility. Athletes also must be provided a fair market value for their services. Getting paid $1 million for one tweet for a business, it's going to get noticed and flagged.

Fowler Avenue is able to provide a place where USF athletes are able to capitalize on their name, image, and likeness and provide unique experiences to USF fans, whether that be through meet and greets and private events with fans or social media marketing opportunities with local Florida brands and companies. 

Can there be a philanthropy aspect of name, image, and likeness?

Athletes are able to use their name, image, and likeness for many different reasons. This can include philanthropic reasons. For USF Fans specifically, Fowler Avenue organizes and financially backs events designed for USF student-athletes and fans to engage in charitable work or fundraising in Florida.

Is Fowler Avenue
a booster club?

Fowler Avenue is NOT a booster club and is not run by boosters. Fowler Avenue is an independent organization not affiliated with USF or USF athletics.

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